Traffic data for your web site is a veritable gold mine. The problem is accessing that data quickly, easily, and in an interface that just makes sense. The majority of analytics services fail in all regards. You wouldn't be here if your current analytics service met your needs. The good news is that Church Analytics is different.
Church Analytics is a real time web analytics service. This means that when you login and view your stats, you are seeing up to the minute data on the traffic to your web site. Most services don't let you see what's happening "today" until the day after.
Real time data lets you react to changes in your traffic as they occur. For example, if you had an article that hit the front page of a popular site like digg.com, you would see the traffic spike in Church Analytics immediately, along with links back to the sources sending you the traffic. Knowing this, you could make changes to your site or to the article itself to take advantage of the situation.
If instead you relied solely on a service like Google Analytics, it would be up to 24 hours before you even knew about the traffic, and by then it would be too late to do anything about it.
Church Analytics is focused on real time, so by default we only show you the data from "today" when you login to view your stats. Historical data is of course available, however. Just click the green drop down menu in the top right corner to get the menu shown to the right hand side.
Common choices such as yesterday and the last 30 days are available as default options. You can also view a custom date or date range by clicking the last item in the menu, "Custom date range...". With this option, you can view a date range for any report with up to 1 year of data. The exception is the Visitor log and the Action log pages - these are limited to 31 days maximum.
As mentioned in the previous section, you can view almost any report with up to a full year's worth of data. However, doing so just gives you the total sum for any individual item over that entire date range. What if you want to view up to a year's worth of history for any individual item? This is possible with just a single click, and is one of the most useful features of Church Analytics!
Below is an example of part of your site's dashboard that shows you the types of traffic sources to your web site. Each item has a number next to it representing how many visitors arrived from that type of traffic source. In addition, you'll see the amount of engagement the users are having with your property, the number of actions they are taking, as well as their relative location. Analyzing and understanding this data can help you create more targeted use of your website.
To view the history for any item, simply click on the trend percentage, as shown below. By default you will see the last 30 days of data for that item, but there is a date drop down menu right above the graph which lets you view the daily values for up to 180 days, or the weekly sums for 26 weeks (half a year), or the monthly sums for the last 12 months. Some data types also support hourly data.
Segmentation is a fancy word for filtering. It means that instead of seeing data for all of your visitors combined, you can view just a specific "segment" of them.
Segmentation gives you priceless insight into your visitor's behavior, but the problem is that this feature is very difficult to use in most services. This is unfortunate, as this data is extremely valuable to any web site owner. Therefore, we set out to make segmentation as easy as possible.
Essentially every report you look at, each item's name will be a link. For example, here is the top countries report:
As you can see, each item in the report is a link. Clicking any of those items automatically invokes segmentation for that item. For example, if we click "Germany", we'll be taken to a new page that shows a summary of all visitors from Germany at the top, along with a list of every visitor below that (for individual study, if you desire):
From this page, there are many paths you can take, all of which will give you valuable data:
A lot of people are talking about you and/or your web site. But do you know what they're saying? It's hard to keep track of it all. That's why we created the best Twitter Analytics service on the planet, and built it right into Church Analytics. You simply enter in keywords that you want to monitor on Twitter, we'll automatically do the rest for you, creating beautiful reports like the one below.
You can filter the individual tweets by all sort of criteria (e.g. ones containing links, one with questions, ones with a positive tone), and you can reply or retweet directly from Church Analytics.